From gentlemen farmers to auctioneers of Nazi wine, Roderick Easdale traces the birth of British estate agents.
Once upon a time, there were no estate agents. As there were also no mobile phones or charity shops, goodness knows what the high streets had to fill them – butchers, bakers and candlestick makers, presumably.
Or, at least, there were no estate agents as we now know them, in the sense of firms whose principal business is the selling of houses and flats. Even the professional middle class tended to rent, rather than own, their homes. Those who did possess houses had quite likely inherited them.
For the earliest estate agents, selling houses was an offshoot from their core business, which was often surveying and auctioneering. Herbert Jackson-Stops (b.1884) held weekly livestock auctions in Towester, Northamptonshire. Alfred Savill (b.1829) was a surveyor and auctioneer and Knight Frank & Rutley (est.1896), as it then was, a valuations, surveying and auctions business.
Britain’s population trebled during the 19th century, bringing with it a huge expansion in housing and the burgeoning building societies offered more people a route to home ownership. Many of our best-known estate agencies were formed in this period. Even so, only about a fifth of homes were owner-occupied by the outbreak of the First World War. Renting from the landed class was still the norm.
The Strutt family was of this class. Profits from its watermills in Essex had been used to buy land, much of it let to tenant farmers. The agricultural depression of the 1880s sent many of the tenants out of business. John Strutt, 3rd Baron Rayleigh, head of the family, was a physicist, but one of his brothers, Edward Strutt, was a keen farmer, so, in partnership, they farmed this vacated land under the name of Lord Rayleigh’s Farms.
As Strutt was a pioneering farmer, other landowners, seeing his success, asked him to manage their land as well. During the First World War, he was appointed chief agricultural advisor to the Government, responsible for helping to increase food production and, in 1917, was made a Companion of Honour.
In 1885, Strutt invited Charles Parker, the son of a neighbouring family, to set up a business with him, under the name Strutt & Parker.
Alfred Savill founded Savill & Son in 1855 and, after his death in 1905, his sons carried on the firm. Within weeks of war breaking out in 1914, Edwin Savill was appointed by the War Office to assess compensation to landowners for loss and damage to their land. Alfred’s grandson Sir Eric Savill, a chartered surveyor, managed Windsor Great Park and created The Savill Garden.
Estate agents have traditionally been family businesses, as the story of Winkworth exemplifies. Founded by Henry Winkworth in 1835, it remained in the family until 1974, when Simon Agace bought and ran the business.
‘About a fifth of Winkworth offices have a family element in their franchise teams,’ says Mr Agace. ‘These include husband-and-wife teams, parent-and-son/daughter ones and teams of siblings.’
One way that a firm gets business is through connections and so it was that Jackson-Stops helped to establish its reputation. Herbert Jackson-Stops had moved his business to Northampton in 1918 and had become friends with the Master of Kinloss, who lived at Stowe House. When Stowe was sold in 1921, Jackson-Stops was asked to conduct the 19-day sale of the house and contents.
He did so with mixed emotions, writing in the introduction to the sale catalogue: ‘It is with a feeling of profound regret that the Auctioneer pens the opening lines of a sale catalogue which may destroy forever the glories of historic Stowe, and disperse to the winds of Heaven its wonderful collection, leaving memories of the spacious past.’
Another sale that may have stirred mixed reactions in those entrusted with it was Knight Frank’s sale of the contents of the German Embassy in London in 1945. Some of the items had already been given to the Imperial War Museum and other institutions; the Foreign Office had considered using the furniture in its own buildings, before deciding that most of it was ‘too Germanic’ and had also investigated whether it could reuse the silver by removing the swastikas and substituting crowns in their place.
The lots included 924 bottles of wine, a dog basket and 20 Nazi flags. The first day of the auction raised £19,800. The embassy’s carpets fetched £7,000 and a granite bust of Hitler, for which the first bid was ‘two bob’, went for £500.
Founded in 1896, a year before Country Life, Knight Frank soon realised the possibilities of the new publication for its business standing – its letterheads even stated that it advertised in Country Life.
The firm coveted the first advertising page in the magazine, but the contract was held by Walton & Lee, the only estate agents to have advertised in the first issue. The answer for Knight Frank was simple: in 1912 they bought Walton & Lee for £4,000 ‘solely to secure the prime front-page position in Country Life’, as the company’s official history admits.
The how, when, where of Britain’s estate agents
- 1835 Henry Winkworth starts his estate agency
- 1855 Alfred Savill opens the first office of Alfred Savill & Son
- 1885 Edward Strutt & Charles Parker enter into partnership
- 1896 John Knight, Howard Frank & William Rutley go into business
- 1897 Country Life is launched
- 1909 William Rutley dies of a heart attack
- 1910 Herbert Jackson-Stops founds his company in Towcester
- 1912 Walton & Lee is bought by Howard Frank
- 1914 Howard Frank is knighted
- 1917 Edward Strutt is made a Companion of Honour
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